Sephora is the global leader in the beauty market with over 300 stand alone stores in the USA alone. It is owned by world no.1 luxury group LVMH and accounts for 15% of their total revenue.
I worked closely with the eCommerce team, merchants and marketing team to design key creative for Sephora.com, as well as art directing other members of the design team. I developed new 'elevated' styles for both content and structural elements on the relaunched website, which I was pleased to see successfully transition from beta in the months before I left.
15 days of beauty thrills was a campaign to celebrate the launch of the revamped Sephora.com in the US. There were daily give aways and big prizes to be won, including a trip to Paris and a car, with each day sponsored by a different big brand.
Elle is the world's largest fashion magazine and I was lucky enough to be lead designer on the very first ElleUK.com. I worked closely with the creative director of Elle UK to develop the logo and look and feel of the site, and then rolled it out over a huge amount of templates to reflect the depth of content of the magazine. Promotional emails and co-branded microsites were also developed.
Produced to reinforce the companies heritage and to inspire its employees. This was part of a larger online learning initiative Saab was undertaking. I was provided with fantastic assets from the company, and from these produced the concept storyboard, design and animation.
Capcom is a Japanese games publisher known for creating multi-million-selling franchises such as Resident Evil, Street Fighter, and Mega Man. I had to opportunity to work on the pitch for Capcom Europe's website, creating a central hub for gamers.
The concept for OfficalBlue.com was 'Blue TV'. A bank of video screens formed the homepage and the navigation became an on-screen menu. Individual 'channel idents' were developed for each section and the site was highly animated. Blue went on to become one of the biggest bands in the UK and the website was hugely popular with fans. They were voted 'Artist of the Year' for their web presence at the UK Online Music Awards.
Mercenaries was a gaming show that aired on Bravo in the UK. The overall concept for the titles was the idea of the show's presenter. We worked with him to develop the storyboard, shoot the footage and then designed and produced the final edit.
The Times Spelling Bee was a hugely successful educational website sponsored by Microsoft. I developed the concept, interaction and design for the app to accompany it. On launch, the iPhone version was listed as 'new and noteworthy' on the iTunes homepage and went on to become the top paid for app in the education category.
I graduated from Edinburgh College of Art with a degree in Graphic Design and soon found my passion for all things digital. With over a decade in the industry, including roles as Digital Art Director at Sephora (LVMH) in San Francisco and Head of Design at ID Media in London, I have extensive experience in interaction design, design and art direction for both mobile and the web.
Working with a diverse range of clients including The BBC, Channel 4, Virgin records, EA Games, The Times and T-Mobile, I have nutured many long running creative relationships. My passion for design and strong attention to detail, accompanied with a thorough understanding of brand development help make me a skilled visual communicator. I am now available for freelance commissions, please get in touch if you have a project you'd like to discuss.
BBC / BMG Music / Bravo / Channel 4 / Clarks / Clinique / Club 18-30s / Disney / Dorling Kindersley / EA Games / Elle / EMI Music / Estee Lauder / Hachette Filipacchi / Hewlett Packard / KPMG / Ligne Roset / Origins / Paramount Pictures / Saab / Sephora / The Times / THQ / T-Mobile / Toshiba / Virgin Records / Renault